The most common mistake with floral dresses is treating them as a single-season purchase. A floral in a deeper colour palette - forest green, burgundy, navy, or a dark botanical print - works as well at an autumn wedding or a winter dinner as it does in July. For styling, let the dominant colour in the print lead your accessory choices: pull one tone from the floral and repeat it in your shoe or bag rather than introducing a new colour. A block heel or a pointed kitten heel in a tonal neutral keeps the focus on the print.
For non-wedding occasion dressing, a long-sleeve style in a dark floral print is one of the most versatile pieces. It translates from a work event to an evening dinner to a christening without adjustment. Discover alternative prints and block colour styles in our full occasion dress edit.