About

WalG / Wall-G / ⬩ noun

Short for We Are London Girls, but once you’ve shopped with us, you’re basically part of the family, so WalG it is!

BEHIND THE BRAND

WalG is designed in London, in the heart of Fitzrovia (W1). We take inspiration from emerging trends, elevated with a touch of modern sophistication, to create timeless and versatile occasion wear for the most important moments in your life. 

When you shop with us, you're joining a big family. We are one of the few UK brands that design and manufacture in-house. This means every piece you buy from us is unique to us (and you!). Our close relationship with our European manufacturers gives us more control along the supply chain, so we can make sure every detail is just right. 

You might already know our name; we’ve been shaping the industry for 40 years. Now, for the first time, we’ve got our own home, and we’re bringing our signature designs straight to you. You can rest easy knowing you’ll get the most in-demand styles, direct from the source. 

THE VISION

We Are London Girls isn't just a name, it’s a promise. That’s why each piece of clothing, from the first sketch to the final stitch, is crafted with our forever muses in mind, you! 

We get it’s not just about how the clothes look on the hanger, it’s about how you feel when you wear them. That’s why we’re not afraid to obsess over the details. Our designers work meticulously, constantly refining samples to ensure our pieces hug you in all the right places, so you feel your best when you wear WalG.

Whether you're looking to make a big entrance or prefer something a bit more low-key, you’re sure to find your perfect fit with us, every time.

Our Values

DO GOOD, FEEL GOOD

Giving back matters. That’s why we’re proud to donate 20% of all our proceeds to charity, supporting children’s orphanages around the world.

ATTENTION TO DETAIL

We obsess over fit. Every sample is refined again and again to ensure your clothes fit flawlessly. Our close relationship with our manufacturers in Europe allows us to make sure every detail is perfect before it reaches you.

CUSTOMER FOCUSED

We treat everyone like family around here, and that's why exceptional service is always our priority. Going that extra mile for our customers is built into everything we do.

Our Campaigns

Discover our latest campaign below and shop the collection. Treat yourself, you know you want to…

The Occasion Edit

eternal glamour

View Collection

Own the Spotlight

RockStar Glam

View Collection